Economic Geography and Tourist Environment
XU Dong, FANG Fang, GAO Yi, HOU Bing, WANG Jinwei
Accurately understanding the residents'sense of gain in rural tourism destinations is a major research topic endowed by the times,which profoundly affects the future development direction of rural tourism and the implementation of the national rural revitalization strategy.Three typical rural tourism destinations of Miaoshan Village,Yanhu Village,and Qingzhen Village in Yangzhou City were selected as the research objects.By using methods such as questionnaire surveys,factor analysis,and multiple regression analysis,this study explored the residents'sense of gain in rural tourism destinations and analyzed its influencing factors.It is found as follows.(1)Residents in rural tourism destinations have a sense of gain in five aspects:economic life,ecological environment,social culture,social relationships,and value enhancement.The overall scores of residents'sense of gain are relatively high,especially those of Miaoshan Village residents,who have the highest scores.The questionnaire designed in this study demonstrates good reliability and validity,effectively revealing the subjective psychological feelings and states that residents have actually experienced during tourism development.(2)The residents'sense of gain is influenced by multiple factors,including individual factors such as gender,age,and health status,as well as external factors such as living conditions, ecological environment,social atmosphere,and government policies in the case sites.In the future,local residents'sense of gain can be enhanced by increasing their income,optimizing the ecological environment,strengthening government supervision,and improving the cultural ecology.The research findings expand the application of the sense of gain theory in the field of tourism research and provide theoretical and practical references for rural tourism destinations to effectively safeguard and improve people's livelihoods and promote high–quality rural tourism development.