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地域研究与开发 >

2023 , Vol. 42 >Issue 2: 111 - 117

DOI: https://doi.org/10.3969/j.issn.1003-2363.2023.02.018

旅游研究

基于扎根理论的滨海旅游体验研究——以广东省惠州市巽寮湾为例

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  • 1.广东省文化和旅游发展与保障中心，广州 510080； 2.吉林大学南方研究院，广东 珠海 519041
文捷敏（1991-），男，湖南衡阳市人，助理研究员，硕士，主要从事区域与旅游可持续发展研究，（E-mail）wenjiemin1991@163.com。

网络出版日期: 2024-06-25

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Research on Coastal Tourism Experience Based on Grounded Theory: A Case Study in Xunliao Bay of Huizhou City in Guangdong Province

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  • 1.Guangdong Culture and Tourism Development and Support Center，Guangzhou 510080， China； 2．Southern Research Institute， Jilin University， Zhuhai 519041， China

Online published: 2024-06-25

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摘要

以广东省惠州市巽寮湾为案例地，通过收集携程、马蜂窝和小红书等平台上发布的目的地相关游记内容，运用扎根理论和IPA分析法对游客在滨海旅游目的地体验过程及其影响因素进行研究。结果表明：通过扎根理论分析得到品牌认知、距离认知等32个初始概念，自然景观、人文资源等8个初始范畴，行前决策、游中体验和游后行为3个主范畴，并构建了基于时间线索的游客滨海旅游体验模型。运用IPA分析法对“游中体验”涉及的22个因子进行分析归类，得出“住宿设施与服务”“海岸地貌”等是影响游客滨海旅游体验的重要因素，而“交通设施与服务”“物价水平”等则是需要重点改善提升的方面。

关键词： 扎根理论；滨海旅游；旅游体验；IPA分析法；惠州市；巽寮湾

本文引用格式

文捷敏, 余颖 . 基于扎根理论的滨海旅游体验研究——以广东省惠州市巽寮湾为例[J]. 地域研究与开发, 2023 , 42(2) : 111 -117 . DOI: 10.3969/j.issn.1003-2363.2023.02.018

Abstract

Taking Xunliao Bay, Huizhou City, Guangdong Province as an example，this paper collects the content of destinationrelated travel notes published on Ctrip, Mafengwo and Xiaohongshu, and studied the experience process of tourists in coastal tourism destinations and its influencing factors by using grounded theory and IPA analysis. Based on grounded theory analysis, 32 initial concepts such as brand cognition and distance cognition, 8 initial categories such as natural landscape and cultural tourist resources, and 3 main categories such as pre-travel decision-making, in-travel experience and after-travel behavior are obtained. The coastal tourism experience model of tourists is constructed based on time clues.The IPA analysis method is used to analyze and classify the 22 factors involved in “travel experience”. The results show that “accommodation facilities and services”，“coastal landscape” are important factors affecting tourists’ coastal tourism experience, while “transportation facilities and services”， “price level” are areas that need to be improved.

Key words： grounded theory； coastal tourism； tourism experience； IPA analysis method； Huizhou City； Xunliao Bay

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