基于河南省粉丝量20万以上的抖音农村网红数量、粉丝量、直播带货等数据构建评价体系，运用层次分析法、位序-规模法、空间自相关等方法，分析河南省抖音农村网红的发育水平、空间差异并解释其影响因素。结果表明：（1）河南省抖音农村网红发育水平存在明显的地域差异，高水平区在洛阳—商丘形成条带状集聚区，中低水平区围绕高水平区扩散，主要分布在南阳、驻马店、安阳；发育水平排名前10%的网红大多集中分布在郑州、开封、洛阳、商丘，并且这些网红的带货能力、视频支撑力与粉丝粘性均处于领先地位。（2）从位序-规模特征看，拟合曲线属于接近首位型的类型且“翘尾”现象明显。“头部城市”数量少但影响作用强，“中部城市”数量虽较多但影响力不及“头部城市”。（3）从空间分布看，农村网红数量高水平区分布在开封、商丘、周口和平顶山；济源和漯河两地的农村网红数量在全省均呈相对落后的格局。此外，在空间关联格局方面，农村网红数量呈现明显的集聚特征且在商丘形成显著高-高集聚区。（4）从影响因素看，政府支持力度、科技文化水平、互联网环境支撑和电商发育水平对农村网红的发育起到显著的正向作用。
Based on the data of the number of TikTok rural internet celebrities with more than 200 000 followers in Henan Province, the number of fans, and live streaming in Henan Province were used to construct an evaluation system, and the development level and spatial differences of TikTok rural internet celebrities in Henan Province were analyzed by using analytic hierarchy process, position-scale method, spatial autocorrelation and other methods, and their influencing factors were explained. The results show that: (1) There are obvious regional differences in the development level of TikTok rural internet celebrities in Henan Province, with the high-level area forming a strip-like agglomeration area in Luoyang-Shangqiu, and the medium-and low-level areas spreading around the high-level area, mainly distributed in Nanyang City, Zhumadian City, and Anyang City; Most of the top 10% of internet celebrities in terms of development level are concentrated in Zhengzhou, Kaifeng, Luoyang and Shangqiu, and these internet celebrities are in a leading position in terms of their ability to carry goods, video support and fan stickiness. (2) From the perspective of order-scale characteristics, the fitting curve belongs to the type close to the first type, and the phenomenon of “warped tail” is obvious. The number of “head cities” is small but the influence is strong, and the number of “central cities” is relatively large but the influence is not as good as that of “head cities”. (3) From the perspective of spatial distribution,The areas with high-level of rural internet celebrities are distributed in Kaifeng, Shangqiu, Zhoukou, and Pingdingshan; The number of rural internet celebrities in Jiyuan and Luohe is relatively backward in the province. In addition, in terms of spatial correlation pattern, the number of rural internet celebrities showed obvious agglomeration characteristics, and Shangqiu City formed a significant HH area. (4) From the perspective of influencing factors, government support, scientific and technological literacy, internet environment support and e-commerce development level play an important role in improving the development of rural internet celebrities.
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