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中国人口·资源与环境 >

2026 , Vol. 36 >Issue 3: 57 - 67

DOI: https://doi.org/10.12062/cpre.20250328

应对气候变化与“双碳”目标

社会互动模式对个人碳账户参与意愿的影响

  • 孙莎 ,
  • 鲁营 ,
  • 马茜
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  • 1.中国石油大学（华东）经济管理学院,山东 青岛 266580;
    2.山西财经大学平台经济研究院,山西 太原 030006;
    3.数据要素创新与经济决策分析山西省重点实验室,山西 太原 030006
孙莎,博士生,主要研究方向为消费者低碳行为。E-mail：s13015433682@163.com。
鲁营,博士生,主要研究方向为新能源投资行为。E-mail：lysci89@163.com。

收稿日期: 2025-02-10

  修回日期: 2025-06-07

  网络出版日期: 2026-06-05

基金资助

山西省高等学校哲学社会科学研究项目“数字新基建、创新知识流动与包容性绿色全要素生产率提升：链式机制和空间效应”（批准 号：2024W060）; 分析山西省重点实验室开发基金“数据要素驱动背景下山西省数字经济与能源体系协同水平测度与优化政策优化研究”（批 准号：2025-ZZ-14）

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Impact of social interaction patterns on willingness to participate in personal carbon accounts

  • SUN Sha ,
  • LU Ying ,
  • MA Qian
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  • 1. College of Economics and Management, China University of Petroleum (East China), Qingdao Shandong 266580, China;
    2. Institute of Platform Economy, Shanxi University of Finance and Economics, Taiyuan Shanxi 030006, China;
    3. Shanxi Key Laboratory of Data Factor Innovation and Economic Decision Analysis, Shanxi University of Finance and Eco-nomics, Taiyuan Shanxi 030006, China

Received date: 2025-02-10

  Revised date: 2025-06-07

  Online published: 2026-06-05

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摘要

个人碳账户自推出以来,公众对其参与积极性不高的问题尚未得到根本解决,并且成为制约个人碳账户在全国范围内普及和消费端降碳的关键因素。该研究基于社会互动视角,采用刺激-有机体-反应理论作为理论分析框架,分析了不同类型的社会互动对公众个人碳账户参与意愿的影响效应及作用机制,并结合913份有效问卷调查数据开展实证检验。研究发现：①直接效应分析表明,被动互动能够显著提升中国公众的个人碳账户参与意愿,但现阶段主动互动对公众参与意愿的促进作用尚未得到验证。②公众对个人碳账户在经济、享乐、成就、环境4个方面的感知价值均对其参与意愿有正向驱动作用,但成就价值和享乐价值对其参与意愿起到的激励作用最大。③机制分析表明,社会互动通过提升公众对个人碳账户的多维感知价值进而激发其参与意愿。对比效应强度发现,主动互动情形下经济价值扮演着关键渠道角色,而被动互动情形下成就价值则成为社会互动影响公众个人碳账户参与意愿的核心途径。④调节作用分析表明,关系强度和关系质量在社会互动影响公众个人碳账户参与意愿的传导机制中起到显著的正向调节作用,即调节变量水平的提升能够进一步强化社会互动对感知价值的促进作用,以及感知价值在其中发挥的中介效应强度。区别于以往研究大多围绕个体心理因素提出解决策略,该研究揭示了社会互动也能有效缓解参与积极性不足的问题。这不仅为个人碳账户的推广和普及提供了决策依据,也为个人碳账户和社会互动相关文献补充了新的经验证据。

关键词： 社会互动; 感知价值; 关系嵌入; 个人碳账户; 参与意愿

本文引用格式

孙莎 , 鲁营 , 马茜 . 社会互动模式对个人碳账户参与意愿的影响[J]. 中国人口·资源与环境, 2026 , 36(3) : 57 -67 . DOI: 10.12062/cpre.20250328

Abstract

Since the introduction of personal carbon accounts (PCAs), the problem of low public participation motivation in China has not yet been fundamentally resolved. This issue has become a key factor restricting the popularization of PCAs and carbon emission re-duction on the consumption side. Based on a social interaction perspective, this study empirically examined the impact of different types of social interactions on the public's willingness to participate in PCAs and its underlying mechanisms by adopting the Stimulus-Organism-Response model as the analytical framework and using data from 913 valid questionnaires. The results showed that: ①Direct effect analysis indicated that passive interaction could significantly enhance the Chinese public's willingness to participate in PCAs, whereas the facilitating effect of active interaction was not verified. ②The public's perceived values of PCAs in terms of economy, hedo-nism, achievement, and environment all had positive driving effects on their participation willingness, with achievement value and he-donic value playing the greatest motivating role. ③Mechanism analysis demonstrated that social interactions stimulated willingness to participate in PCAs by enhancing the public's multi-dimensional perceived values. A comparison of effect strengths found that econom-ic value played a key channel role in the case of active interaction, while achievement value became the core pathway in the case of pas-sive interaction. ④Moderating effect analysis showed that relationship strength and relationship quality played a significantly positive moderating role in the transmission mechanism of social interactions affecting willingness to participate, i.e., an increase in the level of the moderating variables can further strengthen the facilitating effect of social interactions on perceived values, as well as the strength of the mediating effect played by the perceived values. Different from previous studies that mostly focus on individual psychological fac-tors, this study reveals that social interaction can also effectively alleviate the problem of insufficient participation motivation. This not only provides a decision-making basis for the promotion and penetration of PCA in China, but also adds new empirical evidence to the literature on PCA and social interaction.

Key words： social interaction; perceived value; relationship embedding; personal carbon account; willingness to participate

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