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中国人口·资源与环境 >

2026 , Vol. 36 >Issue 3: 27 - 42

DOI: https://doi.org/10.12062/cpre.20251003

应对气候变化与“双碳”目标

企业参与零碳园区建设意愿及其影响因素

  • 郑林昌 ,
  • 耿傲淼 ,
  • 薛炳华 ,
  • 刘景芝
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  • 1.河北大学经济学院,河北 保定 071002;
    2.河北省委党校经济学院,河北 石家庄 050000
郑林昌,博士,教授,博导,主要研究方向为减污降碳协同治理、资源环境统计。E-mail：zhenglinchang@126.com。
薛炳华,博士研究生,主要研究方向为投入产出分析、资源环境统计。E-mail：xuebinghua2022@126.com。

收稿日期: 2025-07-01

  修回日期: 2025-10-24

  网络出版日期: 2026-06-05

基金资助

国家社会科学基金重大项目“协同推进降碳、减污、扩绿、增长的体制机制研究”（批准号：23ZDA106）

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Willingness and influencing factors of enterprises to participate in the zero-carbon in-dustrial park construction

  • ZHENG Linchang ,
  • GENG Aomiao ,
  • XUE Binghua ,
  • LIU Jingzhi
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  • 1. School of Economics, Hebei University, Baoding Hebei 071002, China;
    2. School of Economics, Party School of Hebei Provincial Committee of C. P. C, Shijiazhuang Hebei 050000, China

Received date: 2025-07-01

  Revised date: 2025-10-24

  Online published: 2026-06-05

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摘要

中国实现“双碳”目标面临着严峻挑战,建设零碳园区是实现“双碳”目标的关键路径。为加快推进零碳园区建设,当前亟须明晰企业参与零碳园区建设的意愿及其影响因素。该研究结合计划行为理论、保护动机理论和激励理论,构建“TPB-PMT-MT”模型,利用结构方程模型对收集的894份调研问卷进行分析,考察企业的行为态度、主观规范、感知行为控制以及激励因素对其参与零碳园区建设意愿的影响及转化机制。研究结果显示：①企业对参与零碳园区建设具有一定的积极性,但整体参与意愿不高,其中省级以上园区（含省级）企业参与意愿相对较高,县级以下园区（含县级）企业参与意愿相对较低。②企业参与零碳园区建设的行为态度能够正向驱动其参与意愿,企业的行为态度是影响其参与意愿的关键因素,并且企业参与零碳园区建设的行为态度不仅能够直接影响其参与意愿,其主观规范还能够通过行为态度的传导来间接影响其参与意愿。③企业参与零碳园区建设的主观规范、感知行为控制和外界激励有助于增强其参与意愿,企业感受到的行业竞争、政策和社会等方面的外界压力越大,以及意识到自身在转型难度、获取绿电、碳汇生产与碳抵消等方面的控制力越强,其参与零碳园区建设的意愿越强。④企业参与零碳园区建设的意愿,在行业、地理空间、园区类型、企业规模等方面存在一定的差异。建议政府及园区加大推动企业参与零碳园区建设的力度,提高企业参与零碳园区建设的信心和动力。创新零碳园区建设模式,有重点、有步骤地推动零碳园区的建设,强化对零碳园区相关知识的教育和宣传。

关键词： 零碳园区; TPB-PMT-MT 模型; 结构方程模型

本文引用格式

郑林昌 , 耿傲淼 , 薛炳华 , 刘景芝 . 企业参与零碳园区建设意愿及其影响因素[J]. 中国人口·资源与环境, 2026 , 36(3) : 27 -42 . DOI: 10.12062/cpre.20251003

Abstract

China faces significant challenges in achieving its “dual carbon” goals, and constructing zero-carbon industrial parks is a key pathway to realizing these objectives. To accelerate the construction of zero-carbon industrial parks, there is an urgent need to clari-fy enterprises' willingness to participate in such initiatives and the factors influencing this willingness. This study integrated the theory of planned behavior (TPB), protection motivation theory (PMT), and motivation theory (MT) to construct a TPB-PMT-MT model. It em-ployed a structural equation model to analyze 894 valid survey questionnaires and examined the influence and transformation mecha-nisms through which behavioral attitudes, subjective norms, perceived behavioral control, and incentive factors shaped enterprises' will-ingness to participate in zero-carbon industrial park construction. The findings revealed that: ① Enterprises showed a certain level of enthusiasm for participating in zero-carbon industrial park construction, but overall willingness remained relatively low. Specifically, en-terprises in parks at or above the provincial level exhibited a relatively higher willingness to participate, while those in parks at or below the county level showed a relatively lower willingness. ② Enterprises' behavioral attitude toward such participation positively drove their willingness to participate, serving as a key influencing factor. Moreover, behavioral attitude not only directly affected their willing-ness but also mediated the indirect influence of subjective norms on participation willingness. ③ Subjective norms, perceived behavior-al control, and external incentives contributed to strengthening their willingness. Greater perceived external pressure from industry com-petition, policies, and society, as well as stronger perceived control over challenges such as transition difficulties, access to green elec-tricity, carbon-sink generation, and carbon offsetting, enhanced enterprises' willingness to participate. ④ Enterprises' willingness to participate varied across industries, geographical locations, park types, and firm sizes. To enhance enterprises' willingness to partici-pate in zero-carbon industrial park construction, governments and park authorities should increase the pressure on enterprises to en-gage, boost their confidence and motivation, innovate development models for zero-carbon industrial parks, promote their construction in a targeted and phased manner, and strengthen education and publicity regarding relevant knowledge.

Key words： zero-carbon industrial park; TPB-PMT-MT model; structural equation model

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