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  • HUANG Xiaoting, JU Dongchen, LYU Xingyang
    Tourism Science. 2026, 40(1): 1-23.
    The development of neuroscience methods is bound to the exploration of mind-brain relation. Based on the epistemology of “embodied mind”, this study examines the applied actuality of neuroscience methods in tourism research through systematic literature review. On the basis of 109 experimental studies, this study focuses on the neuroscience techniques, physiological indicators, theme classification and other methodological aspects of tourism research, in order to answer the questions of “what neuroscience methods are” and describe neuroscience methods applied to which tourism scientific questions and how they are applied. In addition, this paper pointed out that the neuroscience methods, as an important research method, can contribute to changes in the tourism research paradigm. Compared with the self-reported behavioural experiment method, the neuroscience methods intersect with it and transcend the breadth, depth and precision of research. The two methods complement each other to continually promote the progress of tourism research.
  • YU Runzhe, CHEN Lanlan, HUANG Zhenfang
    Tourism Science. 2026, 40(1): 106-124.
    Citizenship behavior of residents in rural tourist destinations is of great significance in promoting the sustainable development of local rural tourism. However, previous studies have paid limited attention to the citizenship behavior of residents in tourist destinations, and most of the related studies are based on linear thinking, ignoring the fact that citizenship behavior, as a complex concept, is influenced by multiple factors. Therefore, based on the complexity perspective, this study indentifies six significant factors affecting the citizenship behavior of residents in rural tourism destinations through the review and analysis of related literature and adopts the fuzzy set qualitative comparative analysis (fsQCA) method to explore the influence of multiple factors and their combinations on the citizenship behavior of rural residents from a holistic perspective. This study not only makes up for the shortcomings of previous single research perspectives on the citizenship behavior of residents in rural tourist destinations, but also provides an analytical framework for subsequent related domestic studies. The results of this study show that: (1) In the single-factor analysis, perceived benefits and value co-creation can be regarded as the necessary conditions for the formation of citizenship behavior of residents in rural tourism destination. (2) In the configurational analysis for the citizenship behavior of rural tourism site residents, five sufficient configurations form a good explanatory power, among which perceived benefits are the core factor for the formation of rural residents' citizenship behavior. (3) The study also found that tourism has negative impacts on the process of development, but through effective management, it can still motivate residents to engage in citizenship behavior. Finally, in response to the study's results, this paper proposes relevant policy recommendations to enhance the citizenship behavior of residents in rural tourism destinations and achieve the goal of sustainable development of rural tourism.
  • XU Wenyue, ZHANG Xiaoming
    Tourism Science. 2026, 40(2): 109-126.
    In recent years, tourism researchers have begun to apply an objective perspective, starting with psychoanalytic psychology with interpretive features, aiming at human mental exploration and their development to explain tourists' subjective world, while still in its early stage. This study first introduces the development of psychoanalytic psychology in the early stages, then systematically reviews the application achievements of psychoanalytic psychology in tourism research, and summarizes four common application themes: (1) new analysis of classical concepts; (2) new perspective of common phenomena and behaviors of tourists; (3) new proposition of physical and mental health from the perspective of tourism; (4) new criticism of popular concepts in tourism. At the same time, the article points out the problems of simplification of concept application, partial repetition of phenomenon explanation, and failure to surpass the existing understanding in the depth of explanation in some studies. This study further discusses the enlightenment value of psychoanalysis for the framework of tourism research. Specific future application directions have also been outlined and discussed to provide feasible suggestions for better applying psychoanalytic psychology in tourism research.
  • ZHANG Xiantian, WANG Zhaofeng
    Tourism Science. 2026, 40(1): 46-72.
    The transformation of digital consumption provides new development opportunities and guidance for the steady improvement of the resilience of the tourism economy. The paper takes the pilot policy of information consumption as a quasi-natural experiment of digital consumption, selects the panel data of 277 prefecture-level cities in China from 2006 to 2022, and tests the influence and transmission mechanism of digital consumption driven policy on the resilience of tourism economy based on the multi-point dual difference model. The study found that: (1) during the research period, the resilience of China's tourism economy was in a state of improvement, and the spatial pattern of resilience gradually changed from a “group” multi-core to a single-core leading city.(2) The implementation of digital consumption-driven policies has significantly improved the resilience of the tourism economy, and the conclusion is still valid after considering a series of robust tests such as endogeneity, bacon decomposition, placebo test, PSM-DID, and other policy interference.(3) Digital consumption driven policies mainly improve the resilience of tourism economy through the environmental end-improving the marketization level, the consumption end-consumer demand transformation and the production end-the application of digital technology. (4) The policy effect has significant heterogeneity and spatial spillover effect, and has interacting effect with policies such as smart city pilot, broadband China strategy, and big data comprehensive pilot zone in improving the resilience of tourism economy. The research conclusion provides a policy basis for promoting information consumption to expand domestic demand and releasing the high-quality development potential of information consumption to empower tourism economy.
  • LIU Chuanjun, WANG Pinglin, YAO Keyan, LIU Chunhui
    Tourism Science. 2026, 40(2): 93-108.
    Under the background of the Rural Revitalization Strategy, the innovative construction of public cultural spaces in tourism-oriented villages has become a pivotal approach to resolving the dual challenges of cultural preservation and economic development. This study integrates Lefebvre's Production of Space theory with the fuzzy-set Qualitative Comparative Analysis (fsQCA) method to conduct a configuration analysis of 50 typical cases, exploring the factors influencing the effective operation of public cultural spaces in tourism-oriented villages and their combinatorial mechanisms. The findings reveal that: First, the completeness of infrastructure positively impacts the optimization of public cultural spaces in tourism-oriented villages, facilitating their effective operation. Second, none of the factors including technological empowerment, spatial renewal, community belonging, rational functional zoning, or ecological development-can independently serve as a necessary or sufficient condition for spatial optimization. Instead, different configurations of these factors form three effective pathways: the “innovative sedimentation model”, the “technology-driven flow model”, and the “ecological integration model”, all of which lead to positive spatial optimization outcomes. This study proposes five policy and practical recommendations for tourism-oriented villages to achieve spatial optimization, aiming to foster rural cultural prosperity and sustainable development, strike a dynamic balance between tourism-driven economic vitality and cultural continuity, and provide theoretical and practical guidance for the construction and development of tourism-oriented villages.
  • LIU Jia, WANG Haifeng
    Tourism Science. 2026, 40(1): 24-45.
    Chinese-style modernization should be a modernization that harmonizes material civilization and spiritual civilization, and the common prosperity in spiritual life is the meaning of the harmony between material civilization and spiritual civilization, which is also the essential requirement of Chinese-style modernization. The proposal of human all-round development is the ultimate goal of socialism and the philosophical context of Marx, as well as the reality of achieving common prosperity. However, only in the dualistic tension of material and spiritual can the possibility of continuous transcendence be presented-human self-improvement and development, and the true progress of society require both material and spiritual cultivation and balanced development. Tourism, as a happiness industry where human beings “poetically live”, its humanistic value and spiritual achievements need to be further interpreted. From the perspective of human, all-round development combined with the current situation of rural revitalization driven by tourism, this paper uses the grounded theory to construct a mechanism for common prosperity in spiritual life of residents in rural tourism areas. The results show that the material prosperity of residents in rural tourism areas is mainly reflected in three dimensions: production and living foundation, social resource allocation and survival and development guarantee. Spiritual prosperity is mainly embodied in three dimensions: conscious spiritual pursuit, self-spiritual production and free spiritual enjoyment; The common prosperity in the spiritual life of residents in rural tourism areas is the result of the benign interaction between material and spiritual, which is driven by the attributes, functions and values of tourism and thus promotes the free and comprehensive development of people. The research conclusion examines the practical significance of rural revitalization and the humanistic value of tourism, provides practical reference for promoting the coordinated symbiosis of material civilization and spiritual civilization of rural residents, solves the practical problem of “rich pockets” and “rich heads”, and provides reference for promoting the free and comprehensive development of rural residents in the context of Marx and tourism.
  • YE Xinliang, SUI Liping, SUN Ruihong
    Tourism Science. 2026, 40(1): 73-92.
    The upgrading of rural socio-economic structure has triggered the change of rural residents' traditional consumption concept and stimulated the potential of rural residents' tourism consumption. In order to explore the influence of family assets on rural residents' family tourism consumption, this paper conducts an empirical study based on the data of China Family Panel Studies (CFPS) in 2016 and 2018. First, it conducts mixed OLS regression to verify the relationship between assets, income and family attributes and rural residents' family tourism consumption, and then constructs a two-way fixed effects model to explore the wealth effect of asset changes on rural residents' family tourism consumption. The results show that: (1) Family assets, family income and family attributes all have a significant impact on rural residents' family tourism consumption, and the impact of family assets is less than that of family income. The influence coefficients of various types of family assets on rural residents' family tourism consumption are the value of durable consumer goods, business assets, total family financial assets and net family property in turn. (2) Family assets have an indirect effect on rural residents' family tourism consumption, that is, various types of assets can partially mediate the level of rural residents' family tourism consumption by increasing income. (3) Using the double fixed model, it is found that the wealth effect of other asset variations exhibit significant wealth effects except the effect of family net real estate, and the influence coefficient is operating assets, durable consumer goods value and family total financial assets in turn. (4) The influence of family assets changes is heterogeneous. For different rural families, the influence of family assets changes on the level of tourism consumption is different. For example, the total financial assets of families have a significant positive impact on the tourism consumption of middle-aged families, while the net family property only has a significant positive impact on the tourism consumption of young families. Studying the family economic factors that affect rural residents' tourism consumption from the perspective of family assets, fully considering the correlation between assets and income and the wealth effect brought by asset changes, will help to better support macroeconomic policies, improve the level of rural tourism consumption, enhance the well-being of rural residents, and help to contribute to sustained economic growth.
  • YUAN Chao, QI Feng, MA Lijun
    Tourism Science. 2026, 40(2): 127-155.
    Cultural tourism is a key pathway to promoting cross-cultural exchange and cultural economic development in tourist destinations. However, existing research on the evolution, key directions,and theoretical foundations in the field of international cultural tourism lacks a comprehensive analysis. Therefore, this study employs a systematic literature review and bibliometric analysis using the Textometrica software to analyze a sample of 659 research articles on international cultural tourism from 1995 to 2023. The study finds: (1) International cultural tourism research can be divided into four stages, with the depth and breadth of research topics continuously strengthening, and the interrelationships among various themes becoming increasingly complex over time, with cultural heritage remaining the core. Qualitative research methods are widely used, quantitative research has significantly increased in the last decade, and mixed research accounts for a relatively low proportion. (2) The meta-themes of international cultural tourism research include cultural heritage, consumer behavior, creative economy, and social interaction, which can be divided into six dimensions: cultural heritage and commodification, consumer behavior and emotional perception, creative economy, destination image, and marketing, sustainable development and digital technology, identity and social interaction, and landscape. (3) The theoretical perspectives related to these six aspects involve more than 40 theories, covering disciplines such as psychology, sociology, and marketing. Theories like social exchange theory, the stimulus-organism-response theory, and the theory of planned behavior are widely used in international cultural and tourism research, showing the characteristic of in-depth interdisciplinary integration. Based on these findings, the article puts forward research topics such as deepening the dynamic mechanism research of multi-agent value co-creation, expanding the inclusive pathways for the protection of living heritage, and integrating the research paradigm of experiential economy and digital technology.The aim is to clarify the structural characteristics and knowledge network of the field of international cultural tourism research, and to support the sustainable development and innovative practice of cultural and tourism integration.
  • LONG Pu, HU Shuanglin, MA Xuefeng
    Tourism Science. 2026, 40(2): 39-54.
    Promoting the spatial adaptation of A-level tourist attractions and residents' happiness level is an inherent requirement and fundamental guarantee for realizing the high-quality development of tourism and improving people's livelihood in underdeveloped areas.The theoretical analysis framework of spatial compatibility between A-level tourist attractions and residents' happiness level is constructed. Taking Zhangjiajie,a “tourism-established city” as an example, the standard deviation ellipse, center of gravity model and elasticity coefficient method were comprehensively used to analyze the evolution characteristics of the spatial adaptation between A-level tourist attractions and residents' happiness level. The results show that: (1) the construction level of A-level tourist attractions in Zhangjiajie exhibits spatial heterogeneity, with a core in Yongding District and a marginal area in Sangzhi County, showing an expanding trend in the northeast direction; (2) there is a significant spatial differentiation in residents' happiness level, with Wulingyuan District and Sangzhi County exhibiting a steady growth trend, showing a northwest expansion trend; (3) there are various types of spatial adaptation between A-level tourist attractions and residents' happiness levels. Sangzhi County has the best adaptation status, leading to positive development and forming a leading adaptation region. This paper analyzes the evolutionary pattern of the spatial adaptation between A-level tourist attractions and residents' happiness level, with a view to further expanding the depth and breadth of research on the relationship between A-level tourist attractions and residents' happiness level, enriching the theoretical framework of local governance and the research scope of high-quality tourism development, and providing scientific references and classical examples for the high-quality development of tourism and the improvement of people's livelihood in similar regions.
  • QIN Yuwei, ZHU Yuxuan, XIE Yanjun
    Tourism Science. 2026, 40(2): 71-92.
    As a typical peak experiential phenomenon in group interactions, collective effervescence has received increasing attention with the increasing experiential requirements of tourists. However, there is still a relative lack of empirical research on collective effervescence, especially the exploration of its underlying process from the perspective of tourism contextual experience. Based on this, this paper selects ethnic festivals with typical group interaction behavior as the research object, synthesizes the two perspectives of interactive ritual chain theory and emergence theory, analyzes the textual materials obtained from the interviews by adopting the coding method of the grounded theory, and draws the following conclusions: as a kind of unique peak experience, the collective effervescence in the tourism experience of ethnic festivals has an intrinsic inducing mechanism that is highly related to the characteristics of ethnic festivals, and is also subject to the emergence of a complex system. The whole process consists of three stages: empathic arousal, empathic subject differentiation, and empathic immersion. Among them, empathic awakening as the beginning is the unconscious cognitive empathy and homogenized behavioral tendency that tourists passively make in the ethnic festival scene; as a transition, empathic subject differentiation is the differentiated empathic choices made by tourists' subjective consciousness awakening under the trade-off of noise interference and scene tension; finally, empathic immersion as the realization stage of collective effervescence is the climax of empathy under the unification of the tourists' mind and object. In this stage, tourists take the initiative to integrate into the scene interaction under self-choice, drive group revelry by individual emotional sharing, and achieve individual self-realization in the peak experience of the group. In the progression of these three stages, tourists gradually change from the subconscious blind obedience of the scene to the self-choice in the moment of the situation, and empathy as a catalyst for the accumulation of emotional energy of the tourists, constantly plays a role in it in the form of emergence, which pushes forward the realization of the peak experience of the collective effervescence.
  • LU Li, DAI Yong, HUANG Yan
    Tourism Science. 2026, 40(2): 18-38.
    Homestay investment is a pivotal source to enrich the supply of the tourism market and a key driving force to boost tourism consumption. Unlike enterprise or government investment, individuals are generally the main investors in homestays. In the light of the significant individual differences, the influencing factors of homestay investment are highly heterogeneous, thus the decisive role of a single factor is limited. The correlation mechanism between influencing factors and investment behavior has not yet come to a consensus. In order to deeply explore the coupling relationship between influencing factors and actual behavior of homestay investment, this study focuses on the homestay investor group, and uses the fuzzy-set qualitative comparative analysis method (fsQCA) to analyze how the interaction between influencing factors affects the investment behavior, and conducts the robustness test. The results show that: (1) the dynamic relationship between the antecedent variables determines the homestay investment behavior; (2) the different combinations of factors influencing homestay investment behavior constitute four effective configurations, and these four different configurations all lead to positive homestay investment behavior. This study provides theoretical guidance for the high-quality and sustainable development of the homestay industry in the context of the new development stage.
  • LIU Yi, WANG Jing, HAN Lei, CHEN Baoyu
    Tourism Science. 2026, 40(2): 1-17.
    Universities are playing an increasingly important role in rural tourism assistance, but this is not reflected in relevant research. Existing research mostly focuses on the supporting role of universities and has not recognized that universities have become a leading role in tourism assistance, making it difficult to summarize the characteristics, modes, advantages and disadvantages of university-tourism assistance. To address this gap, this study adopts a university-centered perspective, and takes knowledge transfer theory as the entry point, to construct a theoretical analysis framework based on knowledge type and system, divides university-tourism assistance into four types. Then, typical cases are selected to analyze and explore the differences in effectiveness of each mode. The major results can be summarized as follows: Firstly, knowledge transfer is the core mechanism of university assistance in rural tourism, ensuring that universities can significantly and effectively promote the development of rural tourism even without huge resource implantation. Second, the theoretical framework based on knowledge types and knowledge transfer methods can effectively explain the effectiveness, advantages and limitations of university-tourism assistance. Third, the mode that focuses on explicit knowledge transfer has visible economic benefit and high dependency, which can help to improve local self-confidence, but lacks of endogenous power; the model focusing on tacit knowledge transfer helps to improve the endogenous motivation of the countryside but is limited by the learning ability of the villagers and requires substantial human resources in colleges and universities. Meanwhile, the transfer of professional knowledge is more conducive to creating tourism characteristics, while the transfer of systematic knowledge can comprehensively improve rural capabilities. Those findings provide the possibility to summarize the characteristics of university-tourism assistance, analyze the various modes, and deepen the research connotation of rural tourism assistance in universities.
  • ZHANG Xincheng, WANG Linyan, GAO Nan, WU Xinyang, WANG Shuai
    Tourism Science. 2026, 40(1): 167-190.
    The integration of digital culture and tourism is an inevitable choice to achieve the deep integration of the digital economy and the real economy, and is the main driving force for promoting the modernization of the cultural and tourism industry. This study is based on the theoretical framework of “technology-organization-environment” and constructs an evaluation system for digital cultural and tourism integration development, including “technical conditions, organizational integration, and environmental support”. Taking 31 provinces in China from 2008 to 2021 as case studies, the Haken model is used to measure the level of digital cultural and tourism integration, and qualitative comparative analysis is used to explore the driving paths of digital cultural and tourism integration development in developed and underdeveloped regions.Research findings:(1) The dominant order parameters in developed regions are organizational integration and environmental support, and the evolution of their kernel density shows an “N” pattern of “catching up, falling behind, and catching up again,” highlighting the widening gap between regions; (2) In underdeveloped areas, environmental support is the dominant order parameter, and the evolution of kernel density indicates a clear trend of polarization development within the region; (3) From the perspective of integration level, the number of provinces with high integration level in developed regions has significantly increased, while underdeveloped regions are constrained by the “dual low” effects of technological conditions and organizational integration, with most regions in a long-term disordered development stage. (4) Configuration analysis shows that there are three configurations in developed regions and four configurations in underdeveloped regions. The comparison of substitution relationships between configurations reveals that both regions have the same driving path and completely different specialized driving paths; (5) The analysis of the driving path can be summarized into three driving paths, namely the external driving, the internal driving, and dual-driven paths. The dual-driven path has a significant effect on enhancing the integration and development of digital culture and tourism, and is a key path.
  • WANG Lei, XU Yu, LI Jingyi, WANG Yan
    Tourism Science. 2026, 40(2): 156-170.
    The development of rural tourism is an important way of rural revitalization, and tourism promotional videos are an important marketing tool for destination marketing organizations (DMO). This study aims to explore the influence mechanism of rural tourism promotion videos with different language dubbing types (dialects vs. standard Mandarin) on the behavioral intention of potential tourists. Based on SOR theory, this paper constructs a research framework with immersion as the medium and BGM tempo as the moderator. The study uses three experiments to test the relevant hypotheses. The results show that: (1) dubbing of rural tourism promotional videos with different language types significantly affect the immersion and behavioral intention of potential tourists when watching the rural tourism promotional videos, and dialect dubbing can bring stronger immersion and stimulate the positive behavioral intention of potential tourists; (2) immersion plays a full mediating role between the language types of rural tourism promotional videos and the behavioral intentions of potential tourists; (3) the tempo of BGM significantly moderates the influence of language types on travel intention. In rural tourism promotional videos, the positive effect of dialects only exists significantly under the slow-tempo BGM.
  • WANG Songmao, PENG Yu, JIANG Hong, NIU Jinlan
    Tourism Science. 2026, 40(1): 148-166.
    Smart tourism city construction has an important impact on the growth of “quantity” and “quality” of the tourism economy, but its impact on the resilience of tourism economy remains underexplored. Based on the panel data of 194 excellent tourism cities at and above the prefecture level in China from 2009 to 2021, this paper uses counterfactual spatial econometric models to measure the resilience of urban tourism economy, and constructs a difference-in-differences model to evaluate the impact of smart tourism city construction on the resilience of the tourism economy with the help of the “quasi-natural experiment” of smart tourism city pilot policies. The results show that smart tourism city construction significantly improves the resilience of the tourism economy, and the conclusion is robust. The effect of smart tourism city construction on the resilience of the tourism economy shows a spatial imbalance of “western > eastern > central”, and the pilot policy has a better promotion effect on cities with higher scale levels. And smart tourism city construction can enhance the resilience of the tourism economy by improving innovation level and promoting industrial structure optimization. This paper not only provides an important basis for the further implementation and promotion of smart tourism city construction across the country, but also provides useful policy enlightenment for the improvement of urban tourism economic resilience.
  • LI Jia, HE Zhixuan
    Tourism Science. 2026, 40(1): 125-147.
    Stakeholders' game strategy is critical to the comprehensive revitalization and sustainable development of ecotourism villages in nature reserves. Taking the bird-watching eco-tourism in Shiti Village, Hornbill Valley, China as an example. This study, based on the theory of stakeholders and evolutionary game, adopts the methods of literature research and field survey to identify its stakeholders and constructs a four-party evolutionary game model consisting of the administration side, the service supply side, the consumption demand side, and the social help side. The equilibrium point of the game system is the strict regulation of the administrative side, the protective development of the service supply side, the responsible tourism of the consumer demand side, and the support of ecotourism by the social assistance side. MATLAB is used for simulation analysis to explore the evolution paths of the four parties and their influencing factors. The results show that: the reward and punishment mechanism of the administration can balance the interests of all stakeholders in the development of ecotourism; the service supply side and the consumption demand side will choose “protective development” and “responsible tourism” and whether the social support side supports ecotourism is related to its own profit yield.Whether social supporters support ecotourism is related to their own profitability. Accordingly, this study proposes a policy portfolio of calibrated incentives and sanctions, community participation, environmental responsibility building, and benefit-sharing, providing practical guidance for the protective use of resources, management innovation, rural revitalizationand high-quality development of nature reserves.
  • YIN Shoubin, XIE Yuan, LIU Yunxia, MO Hongwei
    Tourism Science. 2026, 40(1): 93-105.
    As the main body of tourism activities, tourists' intention to preserve the intangible cultural heritage is very important. Based on the “cognitive-emotion-intention” model, this study builds the tourist cultural value perception and intangible cultural heritage (ICH) preservation intention mechanism model, and designs a measurement index system, containing four dimensions and 20 indicators. Taking the tourists of Huizhou Cultural Ecology Protection Zone as an example, the results show that: (1) Tourists' cultural value perception positively and significantly influences satisfaction and cultural attachment. (2) Cultural attachment positively and significantly affects ICH preservation intention. (3) Satisfaction positively and significantly influences Cultural Attachment. (4) Cultural value perception and satisfaction exert indirect effects on tourists' ICH preservation intention through mediating roles. These findings provide theoretical support for advancing ICH tourism research and promoting the safeguarding and transmission of ICH.
  • ZOU Rong, HUA Meichen, SUN Xiaoyang, SHI Xinyu
    Tourism Science. 2026, 40(2): 55-70.
    Whether the development of rural tourism can make the “cake” bigger and share the “cake” well, thus promoting the common prosperity of farmers and rural areas, is an important issue in the new era. Based on the theory of inclusive growth, this paper examines the role of rural tourism in promoting the common prosperity of farmers and rural areas, and incorporates the synergistic effect of digital financial inclusion into the analytical framework. Empirically, this paper utilizes panel data of national leisure agriculture and rural tourism demonstration counties from 2014 to 2020 to construct econometric models to comprehensively examine the impact of rural tourism development on the common prosperity of farmers and rural areas. The results show that (1) rural tourism development can promote the growth of rural residents' income and reduce the income gap between urban and rural areas, which in turn helps to realize the common prosperity of farmers and rural areas. This result is still valid after a series of robustness tests. (2) The results of the panel threshold model show that there is a synergistic effect between rural tourism development and digital inclusive finance, and the higher the level of digital financial inclusion development, the stronger the marginal effect of rural tourism on the common prosperity of farmers and rural areas. (3) Heterogeneity analysis shows that there is heterogeneity in the level of economic development and the level of traditional financial development in the marginal effect of rural tourism on the common prosperity of farmers and rural areas. Based on the theory of inclusive growth, this study examines the underlying mechanisms of rural tourism to promote the common prosperity of farmers and rural areas, and provides useful insights into the development of common prosperity and rural revitalization policies.