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  • Research on the Mode of University-Tourism Assistance from the Perspective of the Knowledge Transfer
    LIU Yi, WANG Jing, HAN Lei, CHEN Baoyu
    2026, 40(2): 1-17.
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    Universities are playing an increasingly important role in rural tourism assistance, but this is not reflected in relevant research. Existing research mostly focuses on the supporting role of universities and has not recognized that universities have become a leading role in tourism assistance, making it difficult to summarize the characteristics, modes, advantages and disadvantages of university-tourism assistance. To address this gap, this study adopts a university-centered perspective, and takes knowledge transfer theory as the entry point, to construct a theoretical analysis framework based on knowledge type and system, divides university-tourism assistance into four types. Then, typical cases are selected to analyze and explore the differences in effectiveness of each mode. The major results can be summarized as follows: Firstly, knowledge transfer is the core mechanism of university assistance in rural tourism, ensuring that universities can significantly and effectively promote the development of rural tourism even without huge resource implantation. Second, the theoretical framework based on knowledge types and knowledge transfer methods can effectively explain the effectiveness, advantages and limitations of university-tourism assistance. Third, the mode that focuses on explicit knowledge transfer has visible economic benefit and high dependency, which can help to improve local self-confidence, but lacks of endogenous power; the model focusing on tacit knowledge transfer helps to improve the endogenous motivation of the countryside but is limited by the learning ability of the villagers and requires substantial human resources in colleges and universities. Meanwhile, the transfer of professional knowledge is more conducive to creating tourism characteristics, while the transfer of systematic knowledge can comprehensively improve rural capabilities. Those findings provide the possibility to summarize the characteristics of university-tourism assistance, analyze the various modes, and deepen the research connotation of rural tourism assistance in universities.
  • The Interactivity of Factors Influencing Homestay Investment Behavior：A Study on Configuration Effect Based fsQCA
    LU Li, DAI Yong, HUANG Yan
    2026, 40(2): 18-38.
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    Homestay investment is a pivotal source to enrich the supply of the tourism market and a key driving force to boost tourism consumption. Unlike enterprise or government investment, individuals are generally the main investors in homestays. In the light of the significant individual differences, the influencing factors of homestay investment are highly heterogeneous, thus the decisive role of a single factor is limited. The correlation mechanism between influencing factors and investment behavior has not yet come to a consensus. In order to deeply explore the coupling relationship between influencing factors and actual behavior of homestay investment, this study focuses on the homestay investor group, and uses the fuzzy-set qualitative comparative analysis method (fsQCA) to analyze how the interaction between influencing factors affects the investment behavior, and conducts the robustness test. The results show that: (1) the dynamic relationship between the antecedent variables determines the homestay investment behavior; (2) the different combinations of factors influencing homestay investment behavior constitute four effective configurations, and these four different configurations all lead to positive homestay investment behavior. This study provides theoretical guidance for the high-quality and sustainable development of the homestay industry in the context of the new development stage.
  • Analysis of Spatial Adaptation between A-Level Tourist Attractions and Residents' Happiness Level：A Case Study of Zhangjiajie
    LONG Pu, HU Shuanglin, MA Xuefeng
    2026, 40(2): 39-54.
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    Promoting the spatial adaptation of A-level tourist attractions and residents' happiness level is an inherent requirement and fundamental guarantee for realizing the high-quality development of tourism and improving people's livelihood in underdeveloped areas.The theoretical analysis framework of spatial compatibility between A-level tourist attractions and residents' happiness level is constructed. Taking Zhangjiajie,a “tourism-established city” as an example, the standard deviation ellipse, center of gravity model and elasticity coefficient method were comprehensively used to analyze the evolution characteristics of the spatial adaptation between A-level tourist attractions and residents' happiness level. The results show that: (1) the construction level of A-level tourist attractions in Zhangjiajie exhibits spatial heterogeneity, with a core in Yongding District and a marginal area in Sangzhi County, showing an expanding trend in the northeast direction; (2) there is a significant spatial differentiation in residents' happiness level, with Wulingyuan District and Sangzhi County exhibiting a steady growth trend, showing a northwest expansion trend; (3) there are various types of spatial adaptation between A-level tourist attractions and residents' happiness levels. Sangzhi County has the best adaptation status, leading to positive development and forming a leading adaptation region. This paper analyzes the evolutionary pattern of the spatial adaptation between A-level tourist attractions and residents' happiness level, with a view to further expanding the depth and breadth of research on the relationship between A-level tourist attractions and residents' happiness level, enriching the theoretical framework of local governance and the research scope of high-quality tourism development, and providing scientific references and classical examples for the high-quality development of tourism and the improvement of people's livelihood in similar regions.
  • Does Rural Tourism Development Promote Common Prosperity? Based on the Matching Effect of Digital Inclusive Finance
    ZOU Rong, HUA Meichen, SUN Xiaoyang, SHI Xinyu
    2026, 40(2): 55-70.
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    Whether the development of rural tourism can make the “cake” bigger and share the “cake” well, thus promoting the common prosperity of farmers and rural areas, is an important issue in the new era. Based on the theory of inclusive growth, this paper examines the role of rural tourism in promoting the common prosperity of farmers and rural areas, and incorporates the synergistic effect of digital financial inclusion into the analytical framework. Empirically, this paper utilizes panel data of national leisure agriculture and rural tourism demonstration counties from 2014 to 2020 to construct econometric models to comprehensively examine the impact of rural tourism development on the common prosperity of farmers and rural areas. The results show that (1) rural tourism development can promote the growth of rural residents' income and reduce the income gap between urban and rural areas, which in turn helps to realize the common prosperity of farmers and rural areas. This result is still valid after a series of robustness tests. (2) The results of the panel threshold model show that there is a synergistic effect between rural tourism development and digital inclusive finance, and the higher the level of digital financial inclusion development, the stronger the marginal effect of rural tourism on the common prosperity of farmers and rural areas. (3) Heterogeneity analysis shows that there is heterogeneity in the level of economic development and the level of traditional financial development in the marginal effect of rural tourism on the common prosperity of farmers and rural areas. Based on the theory of inclusive growth, this study examines the underlying mechanisms of rural tourism to promote the common prosperity of farmers and rural areas, and provides useful insights into the development of common prosperity and rural revitalization policies.
  • Collective Effervescence in Ethnic Festival Tourism Experiences： An Empirical Examination Based on Complex Systems and Interactive Ritual Theory
    QIN Yuwei, ZHU Yuxuan, XIE Yanjun
    2026, 40(2): 71-92.
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    As a typical peak experiential phenomenon in group interactions, collective effervescence has received increasing attention with the increasing experiential requirements of tourists. However, there is still a relative lack of empirical research on collective effervescence, especially the exploration of its underlying process from the perspective of tourism contextual experience. Based on this, this paper selects ethnic festivals with typical group interaction behavior as the research object, synthesizes the two perspectives of interactive ritual chain theory and emergence theory, analyzes the textual materials obtained from the interviews by adopting the coding method of the grounded theory, and draws the following conclusions: as a kind of unique peak experience, the collective effervescence in the tourism experience of ethnic festivals has an intrinsic inducing mechanism that is highly related to the characteristics of ethnic festivals, and is also subject to the emergence of a complex system. The whole process consists of three stages: empathic arousal, empathic subject differentiation, and empathic immersion. Among them, empathic awakening as the beginning is the unconscious cognitive empathy and homogenized behavioral tendency that tourists passively make in the ethnic festival scene; as a transition, empathic subject differentiation is the differentiated empathic choices made by tourists' subjective consciousness awakening under the trade-off of noise interference and scene tension; finally, empathic immersion as the realization stage of collective effervescence is the climax of empathy under the unification of the tourists' mind and object. In this stage, tourists take the initiative to integrate into the scene interaction under self-choice, drive group revelry by individual emotional sharing, and achieve individual self-realization in the peak experience of the group. In the progression of these three stages, tourists gradually change from the subconscious blind obedience of the scene to the self-choice in the moment of the situation, and empathy as a catalyst for the accumulation of emotional energy of the tourists, constantly plays a role in it in the form of emergence, which pushes forward the realization of the peak experience of the collective effervescence.
  • Configuration Path Analysis for Optimizing Public Cultural Spaces in Tourist-Rural Areas
    LIU Chuanjun, WANG Pinglin, YAO Keyan, LIU Chunhui
    2026, 40(2): 93-108.
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    Under the background of the Rural Revitalization Strategy, the innovative construction of public cultural spaces in tourism-oriented villages has become a pivotal approach to resolving the dual challenges of cultural preservation and economic development. This study integrates Lefebvre's Production of Space theory with the fuzzy-set Qualitative Comparative Analysis (fsQCA) method to conduct a configuration analysis of 50 typical cases, exploring the factors influencing the effective operation of public cultural spaces in tourism-oriented villages and their combinatorial mechanisms. The findings reveal that: First, the completeness of infrastructure positively impacts the optimization of public cultural spaces in tourism-oriented villages, facilitating their effective operation. Second, none of the factors including technological empowerment, spatial renewal, community belonging, rational functional zoning, or ecological development-can independently serve as a necessary or sufficient condition for spatial optimization. Instead, different configurations of these factors form three effective pathways: the “innovative sedimentation model”, the “technology-driven flow model”, and the “ecological integration model”, all of which lead to positive spatial optimization outcomes. This study proposes five policy and practical recommendations for tourism-oriented villages to achieve spatial optimization, aiming to foster rural cultural prosperity and sustainable development, strike a dynamic balance between tourism-driven economic vitality and cultural continuity, and provide theoretical and practical guidance for the construction and development of tourism-oriented villages.
  • Review and Reflection on the Application of Psychoanalytic Psychology in Tourism Research Abroad
    XU Wenyue, ZHANG Xiaoming
    2026, 40(2): 109-126.
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    In recent years, tourism researchers have begun to apply an objective perspective, starting with psychoanalytic psychology with interpretive features, aiming at human mental exploration and their development to explain tourists' subjective world, while still in its early stage. This study first introduces the development of psychoanalytic psychology in the early stages, then systematically reviews the application achievements of psychoanalytic psychology in tourism research, and summarizes four common application themes: (1) new analysis of classical concepts; (2) new perspective of common phenomena and behaviors of tourists; (3) new proposition of physical and mental health from the perspective of tourism; (4) new criticism of popular concepts in tourism. At the same time, the article points out the problems of simplification of concept application, partial repetition of phenomenon explanation, and failure to surpass the existing understanding in the depth of explanation in some studies. This study further discusses the enlightenment value of psychoanalysis for the framework of tourism research. Specific future application directions have also been outlined and discussed to provide feasible suggestions for better applying psychoanalytic psychology in tourism research.
  • The Evolution,Meta-Themes,and Theoretical Perspectives of International Cultural Tourism：A Systematic Literature Review and Bibliometric Analysis Approach
    YUAN Chao, QI Feng, MA Lijun
    2026, 40(2): 127-155.
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    Cultural tourism is a key pathway to promoting cross-cultural exchange and cultural economic development in tourist destinations. However, existing research on the evolution, key directions,and theoretical foundations in the field of international cultural tourism lacks a comprehensive analysis. Therefore, this study employs a systematic literature review and bibliometric analysis using the Textometrica software to analyze a sample of 659 research articles on international cultural tourism from 1995 to 2023. The study finds: (1) International cultural tourism research can be divided into four stages, with the depth and breadth of research topics continuously strengthening, and the interrelationships among various themes becoming increasingly complex over time, with cultural heritage remaining the core. Qualitative research methods are widely used, quantitative research has significantly increased in the last decade, and mixed research accounts for a relatively low proportion. (2) The meta-themes of international cultural tourism research include cultural heritage, consumer behavior, creative economy, and social interaction, which can be divided into six dimensions: cultural heritage and commodification, consumer behavior and emotional perception, creative economy, destination image, and marketing, sustainable development and digital technology, identity and social interaction, and landscape. (3) The theoretical perspectives related to these six aspects involve more than 40 theories, covering disciplines such as psychology, sociology, and marketing. Theories like social exchange theory, the stimulus-organism-response theory, and the theory of planned behavior are widely used in international cultural and tourism research, showing the characteristic of in-depth interdisciplinary integration. Based on these findings, the article puts forward research topics such as deepening the dynamic mechanism research of multi-agent value co-creation, expanding the inclusive pathways for the protection of living heritage, and integrating the research paradigm of experiential economy and digital technology.The aim is to clarify the structural characteristics and knowledge network of the field of international cultural tourism research, and to support the sustainable development and innovative practice of cultural and tourism integration.
  • The Positive Dialect Effect in Rural Tourism Promotional Videos
    WANG Lei, XU Yu, LI Jingyi, WANG Yan
    2026, 40(2): 156-170.
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    The development of rural tourism is an important way of rural revitalization, and tourism promotional videos are an important marketing tool for destination marketing organizations (DMO). This study aims to explore the influence mechanism of rural tourism promotion videos with different language dubbing types (dialects vs. standard Mandarin) on the behavioral intention of potential tourists. Based on SOR theory, this paper constructs a research framework with immersion as the medium and BGM tempo as the moderator. The study uses three experiments to test the relevant hypotheses. The results show that: (1) dubbing of rural tourism promotional videos with different language types significantly affect the immersion and behavioral intention of potential tourists when watching the rural tourism promotional videos, and dialect dubbing can bring stronger immersion and stimulate the positive behavioral intention of potential tourists; (2) immersion plays a full mediating role between the language types of rural tourism promotional videos and the behavioral intentions of potential tourists; (3) the tempo of BGM significantly moderates the influence of language types on travel intention. In rural tourism promotional videos, the positive effect of dialects only exists significantly under the slow-tempo BGM.