以“浙江诗路文化带”为例，通过社会网络分析与GIS空间分析，研究省域尺度下文学主题旅游流的流动规律。结果表明：（1）浙江省的文学主题旅游流网络密度较高，旅游流密度由高到低依次是大运河诗路、浙东唐诗之路、钱塘江诗路、瓯江山水诗路，在“复合星形组态”旅游流网络结构上呈现出“北密南疏”“东密西疏”的现状。（2）浙江省文学主题旅游流网络中的各诗路县（市、区）呈现出位序-规模特征，部分诗路文化带重合的节点对整个旅游流网络资源的控制能力差异明显。（3）浙江文学主题旅游流网络密度水平上呈现“二大三中三小”结构，内部密度大的第1和第3凝聚子群具有较强的辐射带动作用。（4）各诗路县（市、区）由于受自身旅游资源禀赋、交通通达能力等因素影响，结构洞水平差异较大，其中，瓯江山水诗路区域拥有较高质量的结构洞水平。
Taking Zhejiang Poetry Road Cultural Belt as an example, the flow law of literary-themed tourism flows in the provincial scale is studied through social network analysis and GIS spatial analysis. The study shows that: (1) Zhejiang Province has a high density of literature-themed tourism flow network, and the densities of tourism flow from high to low are the Grand Canal Poetry Road, Zhedong Tang Poetry Road, Qiantang River Poetry Road, Oujiang River Landscape Poetry Road, and the structure of the “composite star-shaped grouping” network of tourism flow shows “dense in the north and sparse in the south” and “dense in the east and sparse in the west”. (2) The counties (cities and districts) in the literary theme tourism flow network of Zhejiang Province show the characteristics of positional order-scale, and the nodes of some overlapping poetic road cultural belts have obvious differences in the control ability of the whole tourism flow network resources. (3) According to the analysis of network grouping, the density level of Zhejiang literature theme tourism flow network presents a structure of “two big, three medium and three small”, and the 1st and 3rd cohesive subgroups with high internal density have strong radiation-driven effects. (4) Structural hole indicators show that, due to the influence of their own tourism resource endowment, transportation access capacity and other factors, the level of structural holes varies greatly, among which the Oujiang River Landscape Poetry Road area has a high quality level of structural holes.
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