Experts Interviews
WANG Jin-wei, LU Lin, MING Qing-zhong, WU Mao-ying, HU Hai-sheng, LIANG Zeng-xian, ZHU He, FENG Qing, XU Qing-yong, HE Yin-chun, ZHAO He-hua
In the era of artificial intelligence (AI), the integration of the digital economy and the real economy has been elevated to a new strategic level. Tourism, as an emerging strategic pillar industry, has become the forefront for the application of AI technology. In recent years, China has introduced a series of policies, further clarifying the application scenarios and governance models of AI in the tourism industry, providing important institutional guarantees for the digital and intelligent development of the tourism industry. At the same time, the national level has carried out the construction of new-generation information infrastructure represented by data centers and intelligent computing centers, promoting the accelerated circulation and value release of tourism data elements, and making the digital transformation of the tourism industry a reality. Integration of culture and tourism is an important national strategy. As a new production factor, AI constantly breaks down the boundaries of the cultural and tourism industries, reshapes the logic of tourism production and consumption, and accelerates the formation of new quality productive forces characterized by cross-border cooperation and scenario innovation, thereby promoting the development of integration of culture and tourism. However, problems such as data barriers and algorithm biases restrict the improvement of the efficiency and quality of integration of culture and tourism. This paper, based on the new era background, conducts in-depth discussions on the characteristics, real challenges, governance mechanisms and innovation paths of the era of AI empowering the high-quality development of integration of culture and tourism. The research findings are as follows: (1) AI empowering the high-quality development of integration of culture and tourism presents the characteristics of cross-scenario integration and diversified value creation; (2) The key points for the construction of the high-quality development system of integration of culture and tourism in the era of AI lie in factor integration, structural synergy and institutional innovation; (3) The core of the governance of integration of culture and tourism lies in building a data-driven collaborative community to achieve co-governance and sharing among multiple stakeholders. This paper not only helps to further deepen the theoretical connotation of integration of culture and tourism in the era of AI, but also provides useful references for scientific decision-making by relevant departments.