Experts Intterviews
ZHANG Hong-lei, SONG Rui, JIN Cheng, LI Gang, LU Lin, WANG Zhao-feng, LU Song, WANG Hui, ZOU Tong-qian
In building China's modern tourism system, the innovative use, effective protection, and judicious transformation of tourism resources serve not only as core supporting elements, but also as critical drivers of industrial upgrading and sustainable development. To address this topic, the paper convened experts and scholars from geography, tourism, culture, and management to discuss issues such as the integration of culture and tourism, resource potential, and technological change. A synthesis of their main insights points to three pressing questions: (1) From an institutional and strategic perspective, rethinking the value system of tourism resources is essential, moving beyond traditional views rooted in the "natural-human" dichotomy. Less obvious factors, such as everyday lifestyles and cultural identity, should be recognized as key components of the resource spectrum and aligned with national objectives for cultural soft power and high-quality development. Interdisciplinary research, technological tools, and robust institutional support, including planning, management, and legal safeguards, can help steer resource development toward richer and more innovative pathways. (2) Regarding implementation models and strategies, success hinges on a three-way partnership among government, enterprises, and society. The government supplies top-level design and oversight in aspects like planning, property rights coordination, and funding support; enterprises respond to market demand by offering differentiated, high-quality products and services; at the same time, local residents and social organizations should be encouraged to participate in uncovering and shaping local knowledge and values. By leveraging new digital technologies, immersive and interactive forms of tourism can be promoted, expanding the benefits of industry integration. (3) Considering potential drawbacks and countermeasures, it is vital to guard against excessive commercialization that may undermine ecological integrity and cultural authenticity, making it necessary to set reasonable limits on development intensity. Strengthening cross-regional collaboration and policy support, along with optimizing transportation and public services, can help less-developed regions translate their natural and cultural resources into genuine engines of high-quality growth. This paper ultimately calls for a multidisciplinary effort under a broader national strategic vision, where "collaborative innovation" turns tourism resource advantages into catalysts for sustained industrial and regional growth. By doing so, it reinforces national cultural confidence and soft power, while contributing China's insights to the global discourse on tourism theory and practice.