CULTURE AND TOURISM
Li Kuan, Shi Lei, Zhang Hong
The integration of agriculture and tourism is an important starting point to promote rural revitalization and an important way to develop agricultural modernization.This paper took the provincial data from 2010 to 2018 as samples,calculated the development level and regional distribution dynamics of the integration of digital economy and rural tourism through entropy method and grey correla-tion method,and constructs intermediary effect and threshold effect models for empirical testing,and drew the following conclusions:(1) China's digital economy and the integration of agriculture and tourism were on the rise,and the digital economy had a more obvious "polarization"distribution pattern,and the integration of agriculture and tourism in the central region was the most prominent.(2)The level of rural human capital and large-scale land management played an intermediary role and were important channels and paths to promote the integration of agriculture and tourism.(3)Through heterogeneity analysis,at the endogenous level,the effect of digital infra-structure on the integration of agriculture and tourism was higher than that of digital industrialization and industrial digitalization.At the regional level,the impact of digital economy on the integration of agriculture and tourism was most prominent in the eastern region,fol-lowed by the central region and the western region.(4)The digital economy had a nonlinear effect on the integration of rural tourism and had a double threshold.When the threshold value was lower than 0.083,the effect was not obvious;Between the threshold value(0.083,0.116),the effect degree appeared;When the threshold value of 0.116 was crossed,the degree of action continued to increase.O-verall,it showed a trend of continuous enhancement.